There are times when things just don’t work the way they should and this can be very frustrating. I have hit many technical bumps in the road and in the early days, I would sit there for hours trying to figure it out by myself. The years have taught me there is an easier and less […]

Step 1 – Google search for name of your website Step 2 – If ads from your competition show in results, you will need to bid on your own keywords to claim top spot Step 3 – In Google Analytics click Behavior for drop down menu, then select In-Page analytics Step 4 – View site […]

Step 1 – Log in to your website daily to test functionality Step 2 – Pause any campaigns that lead to temporarily down or sites with bugs Step 3 – Test functionality of contact form at least once a week. For example through AWeber select desired list, click subscribers, select manage subscribers, click Added in […]

Step 1 – Log in to Google Analytics account Step 2 – From menu on left side of screen select Acquisition Step 3 – Under Acquisition click AdWords Step 4 – Select Campaigns Step 5 – Click Get Started Step 6 – Click account to link Step 7 – Click Continue Step 8 – Select […]

Step 1 – Consider case study of a family magician Data and details are useful when determining campaign success and getting ideas of what you may change Running numerous ads with similar keywords makes it difficult to uncover what is really working It is incredibly important to target locations that are feasible Ensure that landing […]

Step 1 – Test enquiry from other source by starting at source of your funnel. For example, Netmums Step 2 – Click on your URL from source Step 3 – Click title of your contact enquiry. For example Get a Quote Step 4 – Fill out contact form to verify accuracy Step 5 – Check […]

Step 1 – Create a new page on your website site to link the source of you funnel, example Netmums, to a designated contact page Step 2 – Check over your custom contact page in Aweber Step 3 – Click on ‘I will install my form’ Step 4 – Select the Javascript Snippet next to […]

Step 1 – Sometimes when customers search with keywords related to your business, comprehensive resource sites should in search results. For example, a blog for parents on childrens party ideas. Sites like this often allow you to list company details for free in their directory, or pay for higher listing Step 2 – Log in […]

Step 1 – In AWeber select Sign up Forms Step 2 – Click Create Your First Sign Up Form Step 3 – To left of the templates showing, click Popular then select Basic Step 4 – Click Load Template Step 5 – For content you do not wish to include, hover over it to resize […]

Step 1 – In AWeber click Create a follow up, from drop down menu select Drag and drop email builder Step 2 – Click cancel or use template to construct email. Use same template or header image as in 1st follow up email to create consistent branding. Good use of this email is to follow […]